Pushing the envelope. Breaking barriers. Shaking up the system.
DC Shoes and JB Classics have done it in Spades! The first ever dual company shoe collaboration. A marketing approach that rivals the creativity of "The Blair Witch Project" a decade ago (check the video here). Hype for a shoe has not been this heavy in a long time. Now take into account that this is a project by two independent companies. Not Nike, not Adidas or Puma. You gotta respect the hustle and even more, you gotta respect the shoe!! Hella tight design and concept!!
more pics via highsnobiety
