Wednesday, November 28, 2007

New Balance X 24Kilates X New Era "Gaudi Pack"

24 Kilates recently joined forces with New Balance and with New Era to create a range of products that not only represent the philosophy of the store, but also represent Barcelona as a city. This first part of the project has been inspired by the Spanish artist and architect Gaudi. Both the New Balance 1700 and the New Era cap that resulted in this project show the connection to Gaudi's work at first site.

24 Kilates is one of the most iconic streetwear stores in Barcelona and probably all of Spain. In little time the store has built a great reputation and solid customer base. During Bread & Butter Barcelona, the store is host to industry parties, gallery shows and get togethers.

Of course it will be available at 24 Kilates, there will be 144 pairs made, the shoes will come with cleaning and protection products, to finish the pack there also will be a new era cap available. They are working on a few other things, the New Balance will get a follow up and I will keep you posted about that.
pics via highsnobiety

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